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Are Local Vendors Really Better?
One of the great things about the Internet is how its torn down the barriers to business. It wasnt that long ago that a printing business in Ohio would only serve a customer base within a very short drive of their headquarters. But thats not how it works today. Businesses of all kinds can serve a worldwide customer base without missing a beat.
All this means that that little printer in Ohio is competing for booklet printing orders with printers in places like India and China. And even the cheapest printer in Cleveland is unlikely to be paying wages as low as printers in India.
The global marketplace has been a boon for businesses in India, and customers who dont want to pay full price, but is it really such a good deal all the way around? Yes, offshore companies offer great prices. But all those savings wont amount to a hill of beans if you cant get a hold of the printer when your order is a week late and you needed it two days ago?
Local vendors bring a level of accountability that overseas firms can never hope to match. So whether youve need massive banners or simple business card printing take your job to a local.